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The Benefits of a Fractional Franchise vs. Traditional Franchise Model

2 min read
The Benefits of a Fractional Franchise vs. Traditional Franchise Model

Fractional franchises, or partial or shared franchises, offer a unique alternative to traditional franchise ownership models. In a fractional franchise arrangement, multiple individuals or businesses come together to share the rights to a franchise brand and operate it as a joint venture.

This approach has several potential benefits, both for the franchisee and the franchisor, which we’ll explore in greater detail in this post.

What are the Benefits of Fractional Franchises?

One significant benefit of fractional franchises is the reduced financial burden. Franchise ownership can be expensive, with upfront costs such as franchise fees, training expenses, and the cost of setting up a physical location. In a fractional franchise model, these costs are divided among the co-owners, making it more financially feasible for individuals or businesses who might need additional resources to make it possible. This model can be particularly appealing for entrepreneurs who are just starting out and may not have a lot of capital to invest.

Another advantage of fractional franchises is pooling resources and sharing responsibilities. In a traditional franchise model, the franchisee is responsible for all aspects of the business, including marketing, sales, operations, and customer service. In a fractional model, these responsibilities can be divided among the co-owners, allowing each individual or business to focus on their areas of expertise and potentially increase efficiency. This approach can also make it easier for franchisees to take time off or handle personal obligations, as there are others to fall back on and help pick up the slack.

Fractional franchises can also offer a sense of community and support among the co-owners. Franchisees often benefit from the guidance and support of the franchisor, but in a fractional model, they also have the added support of their co-owners. This method can be particularly beneficial for franchisees who may feel isolated in a traditional franchise arrangement.

Benefits for Companies That Choose to Franchise

There are also potential benefits for the franchisor in a fractional franchise model. By allowing multiple individuals or businesses to share the rights to a franchise, the franchisor may be able to expand its brand more quickly and into new markets. This strategy can also lead to increased revenue for the franchisor, as they will receive a portion of the profits from each co-owned location.

 

Deciding if a Franchise is Inline with Your Future Goals

However, it's important to note that fractional franchises may not be suitable for everyone. Coordinating and managing a joint venture can be more challenging, and the co-owners must have good communication and decision-making skills to make it work. Additionally, the legal and contractual issues can be more complex in a fractional franchise arrangement, so it's important to carefully review the terms and consult a lawyer before entering into this arrangement.

To sum it all up, fractional franchises offer a number of potential benefits, including reduced financial burden, the ability to pool resources and share responsibilities, a sense of community and support, and the ability to expand the franchise brand more quickly. However, it's essential to carefully consider the potential challenges and seek legal advice before entering into a fractional franchise arrangement.

Ready to Learn More About Owning a SaniGLAZE Franchise?

Our proven fractional franchise model helps savvy business owners who are already established and considering ways to grow in their market. Our proprietary products, services, training, and support gives franchise owners the full weight of SaniGLAZE in their corner. We even help with marketing at the national level. Interested in the opportunity to expand into brand new territories with a SaniGLAZE franchise? Contact our team now to go over the details of the program.